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Track mentions of your games and distribute keys to journalists and content creators in a snap.

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Used by Game Studios and Publishers around the world

Distribute Keys & Promo Codes

Promoter helps you to validate key requests from content creators on YouTube and Twitch, and send out batches of promo codes in a few clicks.

See how Key Distribution works
James Spafford

For a small team with a ton of projects, Promoter is a lifesaver.

James Spafford (Double Fine)

Track Your Press Coverage

Once your game gets traction, you’ll want to know who’s talking about it. Promoter tracks press mentions and reviews, YouTube videos and forum posts automatically.

See how Press Tracking works
Adam Saltsman

Promoter is super handy in keeping track of press mentions and syndicating them to our press kit, especially around shows and launches.

Adam Saltsman (Finji)

Distribute Keys

  1. Key Icon Import Example

    Import your Steam keys or promo codes from any other platform into Promoter.

  2. Youtubers Icon Import Example

    Journalists and verified content creators request review copies.

  3. Send Icon Send Example

    Send out key batches in one click & automatically track who covered your game.

Track Coverage

Bar Graph

    "Overland" Mentions

  1. SUN 19 JUN Overland is the road trip from hell, but it's okay, there are dog friends
  2. FRI 17 JUN Havin' A Swatch! | Overland Gameplay
  3. TUE 14 JUN PC Gaming Press Conference @ E3
  4. FRI 27 APR Overland Is XCOM As Post-Disaster Roadtrip
  5. SAT 23 MAR Overland is a survival game that’s as mean as it is beautiful
  6. TUE 08 JAN Overland is FTL meets the post-apocalypse, from the creator of Canabalt

Track press and media coverage from over 3000 gaming-relevant websites and YouTube channels. Add events like E3 or a reveal trailer to add context to your timeline.

Use Promoter during your launch and automatically aggregate the review scores of your game.

Press Score


Stay in the loop. Get daily email summaries or watch your mentions appear on your Discord or Slack channel.

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