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The perfect video game press kit

Video game journalists have to cover lots of games, and they don’t have a lot of time. Naturally, you should make it as easy as possible for journalists to write about your games. We have a decent press kit for Spirits online, but it’s not perfect. Update: Here's what we are doing with our press kit for Future Unfolding.

I asked on Twitter how game journalists imagine the perfect press kit. Here’s what it looks like:

  • High-quality screenshots with human-readable filenames
  • Option to download all screenshots in a ZIP
  • Embeddable gameplay videos on YouTube/Vimeo
  • Full gameplay description
  • List of features
  • Release date
  • Price point in USD and EUR
  • Available platforms
  • Direct download link on iTunes/Steam
  • Developer name and link
  • Publisher name and link
  • App icon and game logo in high resolution and with alpha channel
  • Packshot if applicable
  • Awards and nominations
  • E-Mail address of team member responsible for press
  • No buzzwords

Do you think something is missing? Get in touch on Twitter.

Thanks to Ludoistweetting, LiveTouch, Kargbier, EngagingGames and @Dick_Hogg for the input.